Freelance
Art Direction // Branding // Design
THE ASK:
Create a brand guide for Gabrick Barbecue Sauce Co. that emphasizes the most important aspects of the brand.
Then following the brand guidelines, conceptualize and design content for social media.
THE IDEA:
Any backyard barbecue grill master can be promoted to a boss with a Gabrick sauce.
The social content highlights the brand’s different barbecue sauces and provides ideas for how to use them.
BRAND GUIDE
The who, what, where, when, and why.
SOCIAL CONTENT
To be posted to Instagram & Facebook.
STORIES
These are recipes that will live in the Instagram highlight so they can be easily referenced by sauce bosses.
