Art Direction // Concept // UX/UI // Copy

THE ASK:

Ordering anxiety is real - especially at Starbucks, where complicated drink orders are endless. Create a new product for Starbucks, with a mobile app and accompanying campaign that elevates the personalized experience and eliminates the anxiety.

THE IDEA:

Cubarista, be your own barista.

Starbucks will create personalized sets of frozen cubes containing concentrated portions of their flavors that customers can blend together in different combinations, or mix into brewed coffee and tea, to create their desired customized drinks.