Art Direction // Concept // Design
THE ASK:
Create brand love for Tropical Smoothie Cafe through a product integrated campaign that appeals to Zillennials. One thing we know is, Zillenials crave escapes from reality, which is something that they've struggled to achieve on budgets and amid a global pandemic.
THE IDEA:
Trop everything, it’s smoothie time!
Zillennials can escape life’s daily stressors momentarily through Tropical Smoothie Cafe subscription boxes and new recipes representing different tropical locations.
BRAND IDENTITY
Personified tropical destinations through fruits native to each location.
SUBSCRIPTION BOX
Choose your favorite tropical flavors & momentarily escape with smoothies at home.
SOCIAL
From TikTok to Reels to Stories, Tropical Smoothie Cafe has it all.
Escape reality.
