Art Direction // Concept // Illustration
THE ASK:
WWF needs to break through the noise of the other causes supported by Gen Z, and inspire the generation to take action protecting endangered species.
THE IDEA:
WWF will activate our 6th sense and transform it into a detector of endangered species with the ESP Club (Endangered Species Protection Club).
EXPERIENTIAL
WWF will launch a virtual zoo and aquarium that allows visitors to explore exhibits across the globe.
Well-known environmental and wildlife activists will serve as the zookeepers.
A tarot card will be posted to socials with a link to the corresponding virtual exhibit.
To collect the card, visitors must explore the full exhibit.
WWF and Supreme will collab to create this limited edition shirt.
The only way to receive the exclusive shirt is by collecting all 50 tarot cards.
A series of posters each designed to highlight a different endangered species.
SOCIAL
Using TikTok, WWF will challenge viewers to dress their pets up like endangered species.
HOROSCOPES
WWF will redesign the Zodiacs as Endangered Zodiacs.
Each sign is represented by an endangered animal with weekly horoscopes posted to Instagram.
